How will COVID-19 affect the retail industry?

The coronavirus epidemic has completely changed the way we live. Non-essential services and many retail stores had to temporarily shut their doors or move online, and many of them were unfortunately unable to adapt to the new reality. But when the restrictions are lifted, will the retail reality be very far from the one we knew by the beginning of this year?  How customer behaviour and shopping experience changes?  The first stages… Read More »How will COVID-19 affect the retail industry?

Retail 2020: Trends and Predictions You Should Know

Retail in 2020 is different than it used to be. Changes in how we buy and consume products are affecting both online and offline stores. These shifts are prompted by global mobility as well as generational changes and fueled by emerging technologies.  It also goes without saying that retail in 2020 and beyond will be significantly affected by the coronavirus pandemic. While the exact impact of this health crisis is… Read More »Retail 2020: Trends and Predictions You Should Know

9 Tips for App Store Optimization: How to Improve Your App’s Reviews?

Launching your app in App Store and Google Play Store is a long-awaited moment for most founders. As the days go by, you probably check your app’s page regularly to see if there are any new ratings and reviews.  What if, instead of testimonials posted by happy users, you start to see more and more negative opinions about your mobile app?   This scenario may also happen when your mobile app… Read More »9 Tips for App Store Optimization: How to Improve Your App’s Reviews?

Choose the right software vendor for your company

The way organizations go about IT outsourcing has changed. They no longer look for just accelerated time-to-market and minimizing labor costs. Sure, these factors are still valid, but companies have noticed that partnering with the right software vendor may lead to more dynamic growth and transformation of their whole business. Doug Plotkin, the Managing Director of Deloitte Consulting LLP, acknowledges this transition saying: “the focus has shifted from traditional work… Read More »Choose the right software vendor for your company

IT Outsourcing Models: How To Cooperate With Software Houses?

Companies are committed to IT outsourcing for several reasons. Sure, one of the primary motivations is still to reduce costs. After all, setting up an in-house development team is a considerable investment, both cost- and time-wise. Organizations, however, are also focused on other benefits of IT outsourcing. As Forbes puts it: “It doesn’t just have to be a budget concern or a lack of resources; sometimes deciding to work with… Read More »IT Outsourcing Models: How To Cooperate With Software Houses?

How to approach tracking mobile app analytics using Google Firebase

Once a new mobile app is launched the main question that may come to your mind is what’s next? You have probably came up with some great features, interesting content that you put much effort to release. But in order to develop your app further you need to know what is the users response – do they find what you came up with interesting do they revisit your app, what… Read More »How to approach tracking mobile app analytics using Google Firebase

Reasons for German companies to cooperate with the Polish IT sector

It’s hard to overlook the fact that the German-Polish cooperation is now becoming stronger than ever. The close relationship between the two nations is beneficial to many companies, especially in the IT sector. This is a clear, long-term success, which has arisen from a mix of various factors, which will be discussed in the following article. The Polish IT sector has established a particularly close relationship with small and large… Read More »Reasons for German companies to cooperate with the Polish IT sector

What is the optimal approach to testing Android and iOS apps?

smartphones
Mobile apps are now created by everybody: shops, banks, small businesses and large corporations. There are so many different applications available that users tend to uninstall many of the applications they previously installed. One thing is for sure, customers will opt out of the application if it does not work on their device. In order to assure the application runs fine on the device, we should perform some tests. But… Read More »What is the optimal approach to testing Android and iOS apps?

Is Kotlin better than Java for Android development? We think so.

I was sitting in the Shoreline Amphitheater audience during Google I/O 2017 Developer Keynote when Stephanie Saad Cuthbertson announced that Google now supports Kotlin in Android Development. I was not the one who cheered aloud about that. I felt that it might not be the best idea to learn new language now even though it is a normal step in software developer career. My thoughts were like “but Java is… Read More »Is Kotlin better than Java for Android development? We think so.

Firebase Cloud Messaging as an engine for targeted push notifications

How to begin with push notifications ? Having a mobile app without the ability to notify users about what’s new – for sure it’s a no-go. In such cases expectations are seemingly simple – you need a notification service that targets different types of app users with different messages. And the multitargeting part is the most tricky part. For example your app has different language versions and offers that are… Read More »Firebase Cloud Messaging as an engine for targeted push notifications